The BBA in Business Management and Digital Marketing with a Minor in Business Analytics is a future-ready undergraduate program designed to equip students with comprehensive skills in managing modern businesses and leveraging digital platforms for growth.
The core curriculum covers essential aspects of business management, including finance, human resources, operations, and strategic planning, while the digital marketing component dives deep into SEO, SEM, social media marketing, content strategy, and e-commerce.
Through a Minor in Business Analytics—delivered in collaboration with the prestigious Institute of Analytics (IoA), UK—students gain proficiency in data analysis, visualization, and business intelligence tools. This partnership ensures global-standard curriculum and certification, enhancing graduates’ employability in both domestic and international markets.
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